Selin Yıldız and her team worked from a 220 m² office in Maslak for three years. "A classic HR office: door, desks, silence," she explains. The lease was up at the end of 2025, and a 62% rent increase was demanded.
"Two options: accept or move," Selin says. "I didn't initially consider a third — moving to MindHUB. Coworking is OK for a founder but for an 8-person studio always means 'too many people.'"
A month-long parallel-decision period began. Selin started coming to MindHUB one day a week from her old office. "First week, no — too active, too loud, too 'community manager approaching' energy. Second week, I realized I was less distracted. Third week, the day I went to my old office I came home more tired."
The decision came down to three data points: - Cost: 220 m² for ₺95,000 monthly rent; at MindHUB an 8-person private office for ₺50,000 + 4 dedicated desks for ₺18,000 = ₺68,000. 28% lower. - Internet, coffee, cleaning, secretarial, meeting rooms: separate line items in the old office; included at MindHUB. Additional ₺12-15K/month savings. - Productivity: Selin's estimate of a 3-4 hour weekly reduction in distraction (calls, courier reception, equipment maintenance).
The move happened in March 2026. "First two weeks were hard — team grumbled, our clients were a bit surprised," Selin says. "After the third week, nobody talked about the old office."
Today Northbeam works at MindHUB Maslak's smallest office package with an 8-person team. 4 additional dedicated desks serve as "guest desks" for clients and freelancers. Annual savings approximately ₺380,000.
"The biggest surprise?" Selin laughs. "Three people I met at the coffee bar became clients. I could never have done that in the old office."
